Expatriated to Malaysia from Italy since 1998, Daniele is a serial entrepreneur and serial investor in property and Proptech start-up ecosystems. He is the Group CEO and co-founder of strategic
marketing consultancy firm REI Group, PropTech start-up Propenomy.com, Athena SmartCities, and Aivot.He has established partnerships with renowned research institutions and government agencies,
fostering collaboration and knowledge exchange to address complex urban challenges. Daniele
pioneered the use of digital transformation and innovative financing models to provide affordable
housing solutions, effectively combating urban poverty and ensuring housing for all in demand
through his revolutionary modeling, Propenomy.
He is the President of the Malaysia PropTech Association and a sought-after strategic consultant for
private and public industry players and government agencies on sustainable and affordable housing
developments’ market research and data-centred studies.
He is a member of the Global PropTech Council and represents Malaysia within the PropTech-For Good global network, a global movement aiming to betterment of the Property ecosystems
following the guidelines of SDG-2030 & ESG.
Daniele is strongly committed to creating awareness, adopting the guidelines, and plan future urbanism
within the framework of SDG – 4 Quality & Affordable Education for All, SDG – 5 Gender Equality,
SDG – 7 Affordable and clean energy in all housing projects and beyond, SDG – 9 Industry,
Innovation, and Infrastructure to Develop Smart City & People of the Future, SDG – 11 Sustainable
Cities and Communities and SDG–17 Partnership for the Goals
Daniele is frequently appointed as a judge in local and international start-up pitching competitions and
has been since long a mentor for young talented start-ups and university students in real estate. He is
also the bestselling author of “Malaysian Propenomy” and sits in numerous roundtables and
advisory boards as PropTech and Sustainable Property Development Expert (SDG-2030 and ESG
He has also been developing, during a lifelong journey, a deep passion in digital marketing and has
been consulting, advising and helping countless businesses in raising market awareness and
building strong brands while generating leads with innovative and organic strategies.
Multiple award winner, Daniele is regarded as a Sustainability, Property & PropTech expert,
public influencer leader and is a well-known and sought-after international and TEDx speaker.